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Safety Belt for Susie

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Safety Belt for Susie


Published 1963


Uses anthropometric dummies and dolls to show what could happen to children not wearing safety belts in collisons. Emphasizes that children, one-year-old and older, should wear safety belts.

CRASH TESTS FILMED BY UCLA INSTITUTE FOR TRAFFIC & TRANSPORTATION ENGINEERING.

Starts with several nice images of flying down steep roller coaster dips (roller coaster POV). There are many important sequences in this film displaying pedocide (mutilated dolls), sudden accidents, and ecstatic car crashes (the test crashes). The end of the film presents the blissful domestic scene of Dad, Mom, child, ranch style home, car—but there is also Susie, a warped reminder of the test site dummies. The real little girl puts a seat belt on Susie very carefully. This creepy scene of domesticity is accompanied by the following stern voice-over narration: " Many people who do anything to protect their children do nothing to save them from injury, pain, or death in the motor accident that can happen at any time."
Superimposed over the image of them driving out of the driveway is the following safety mantra: You can live to prove that safety is no accident. (These types of statements can be used as effective transitions).


Producer Cahill (Charles) and Associates, Inc.
Production Company AIMS Instructional Media Services, Inc.
Audio/Visual sound, color

Credits

Produced by Charles Cahill and Associates (Hollywood, Calif.) in association with the Institute of Traffic and Transportation Engineering (ITTE) at the University of California, Los Angeles. Director: Pat Shields. Writer: Mac MacPherson. Cameraman: J.D. Mickelson. With the cooperation and assistance of U.S. Public Health Service; J.H. Mathewson, Assistant Director, ITTE and D.M. Severy, Research Engineer, UCLA.

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Reviews

Reviewer: Spuzz - favoritefavoritefavoritefavorite - September 10, 2013
Subject: See Susie Fly. Fly! Susie! Fly!
Tiny bit strange film about road safety. When Mom and Dad go pick up their daughter from Grandma, they have a motor vehicle accident. Mom and Dad are fine, but their daughter's scary life like doll Susie is not so lucky. After an examination, the doctor is apparently "an expert on dolls" and agrees to fix Susie right up. Amazing how doctors were so multitalented back then! We then see some great crash test footage specifically designed to see what happens when crash test dummy kids go flying during an accident. Thass all right! Some great points made here.
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